The Department of Marketing provides students with a sound understanding of effective marketing management. Core courses help students integrate the components of a marketing mix to solve marketing problems, while Elective courses enable students to obtain greater depth in functional areas of marketing such as promotion, selling, and channel management.
Marketing means creating, communicating, and delivering value to customers. With a marketing background, you’ll help organizations discover unmet customer needs and wants, develop products and services to satisfy those needs, and use advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the Marketing Department at All Nations University gives you a competitive advantage in one of the largest areas of employment in business today.
Graduates with an undergraduate major in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in sales or as assistants in marketing departments and general management. Others may be employed in marketing research or advertising.
Marketing is an essential function of business as it drives revenue by increasing awareness and/or sales, whether housed inside the company or in an agency setting. There are a variety of job opportunities in both these settings, including:
Business case studies provide students with real life scenarios of business decisions happening in every class.
Small class sizes foster close and healthy student-professor relationships.
Faculty typically have doctorates or significant industrial experience. Lectures and labs are taught by professors and assisted by graduate students.
The diverse and broad-based education includes a strong design emphasis and practical experience.
Every student works on a team to complete a two-semester capstone design project.
Students have the opportunity to work with faculty on undergraduate research projects.